Website: http://news.china.com.cn/rollnews/news/live/2017-08/05/content_38606863.htm

    Sichuan online news (sichuan news client reporter wu chu tong and zhou zmin) on August 5, the fourth "sustainable seafood week 2017" jointly organized by China chain operation association (CCFA), world wide fund for nature (WWF) and Marine management commission (MSC) was officially launched in chengdu ito-yokado shuangnan store.

    This year's "sustainable seafood week" will run from Aug. 4 to Aug. 18, with 14 events in 27 cities, including Shanghai, shenzhen, Beijing and chengdu. Chengdu, as the first stop of the fourth national sustainable seafood week 2017, means that consumers in southwest China, far away from the sea, can also participate in the protection and sustainable use of Marine resources.

    General manager higuchi sho, chengdu ito-yokado co., LTD

    　　“2017 fourth session of the national sustainable seafood week "as the theme of the choice of" you decide the future of the ocean ", in order to practice this one theme, on August 4-5, organizers specially in Beijing, Shanghai, shenzhen and chengdu, launched "the sea" in the canned and nearly hundreds of retail stores nationwide series of in-store promotion. When consumers open the specially designed "canned seafood" in the participating stores, they will find nothing but a blue card that says "your choice decides the future of the ocean", so as to warn and guide consumers to the new environmental consumption behavior.

    Speaking at the launch ceremony, pei liang, secretary-general of the China chain store association, said: "we are launching a national sustainable consumption week to promote traceability and sustainable certification of products to the market. "Sustainable seafood week, a sub-project of this consumption week, will encourage retailers to establish and achieve responsible purchasing goals, introduce MSC blue eco-labeled seafood, and make it easier for Chinese consumers to identify and purchase sustainable products.

    　　Ito-yokado co., LTD., general manager of chengdu Tong mouth based on sustainable seafood weeks start ceremony, said: "the chengdu ito-yokado selection and MSC cooperation is more important value of its strictly on fishing grounds, choose the traceability wild fishing, sustainable ecosystem, this also is in line with the chengdu ITO food management idea of" safe and secure. At the same time, we also hope that through cooperation with such organizations, we can use the sales platform to promote the consumption upgrade of southwest aquatic products, promote the protection of resources of origin, and on the other hand, practice the social responsibility of enterprises and realize ITO's commitment to the society. "We hope that through our efforts, customers can freely choose to buy products with blue MSC eco-label, so that more customers can participate in the action of protecting Marine resources and human 'future granary' by purchasing sustainable certified seafood.

    It is known that ITO yokado in chengdu has been using aviation logistics as early as 2012 to provide seafood caught within 24 hours and 48 hours to local consumers in chengdu. As an enterprise strategy of sustainable development, ITO yokado chengdu has cooperated with MSC to introduce three types and nine varieties of seafood certified by MSC, and plans to increase the number of MSC certified products sold by three times or more within three years.

    　In the day after the launch, the organizers also organized a sustainable seafood tasting activity, with the goal of sustainable seafood purchasing also chengdu chicony grand hyatt hotel banquet chef also to support the event, for the consumer and the guest field cooking conforms to the Chinese taste, Greenland halibut Greenland halibut is seafood is a very popular with consumers, in May 2017 had just won the MSC sustainable fisheries certification besides tasting taste from MSC certification flounder, the organizers also puzzles coloring is designedInteractive games such as turntable are for children to participate in. Through these games, children can learn about Marine protection and MSC blue eco-label products